Univerzal Branding

About this project

Univerzal is a gastronomy equipment company in North Macedonia. They design, supply, and install professional kitchen and service-line equipment for restaurants, hotels, bakeries, and production facilities — from layout planning to installation. They have thousands of customers and needed a visual identity that would work on the site (univerzal.com.mk), on proposals, on the side of a van, and anywhere they show up. It had to feel technical and reliable — this is heavy-duty equipment that runs every day — without feeling cold. We designed a logo that works at any size, chose colours and type that fit industrial gastronomy, and wrote guidelines so the brand stays consistent. When a restaurant or hotel needs equipment, the brand had to signal that they’re in good hands.

The Challenge

B2B industrial brands can look generic. They wanted something that reflected their scale and expertise and would hold up in a competitive market.

Our Approach

We delivered a logo, colour system, typography, and guidelines. The identity works for the website, proposals, and all touchpoints.