UltraCarMat Branding

About this project

UltraCarMat makes car floor mats. They needed a visual identity that would work on the product, on the box, on the web, and wherever they sell. It had to feel solid and reliable — this is a physical product that goes in people’s cars — without feeling generic. We designed a logo that works at small sizes and on a mat or a tag, chose colours and type that fit the automotive accessories space, and wrote guidelines so the brand stays consistent. When people look for floor mats, the brand had to be recognisable and trustworthy.

The Challenge

Auto accessories brands often look alike. They wanted something that would stand out and still feel right for the product.

Our Approach

We delivered a logo, colour system, typography, and guidelines. The identity works for product, packaging, and digital.