Tarifo Branding

About this project

Tarifo works in smart-home and electrical solutions — the kind of electrician you call when you want your home wired for automation, better control, or modern electrical setup. They needed a visual identity that would work on the van, on a quote, on the web, and anywhere they show up. It had to feel technical and current without feeling cold or gadgety. We designed a logo that works at small and large sizes, chose colours and type that fit the electrical and smart-home space, and wrote guidelines so the brand stays consistent. When people think about upgrading their home’s electrical or adding smart systems, the brand had to come to mind.

The Challenge

Smart-home and electrical brands can look either too tech or too generic. They wanted something that felt serious and approachable.

Our Approach

We delivered a logo, colour system, typography, and guidelines. The identity works for the business, signage, and digital.