Suela Luarasi Branding

About this project

Suela Luarasi is a professional artist based in Germany. She draws, and her work is her product. She needed a visual identity that would work on her portfolio, on social, on prints or merchandise if she chose to sell, and anywhere her name appears. It had to feel like an artist’s brand — distinct, considered — without overpowering the work itself. We designed a logo that works at small sizes and in headers, chose colours and type that feel aligned with her practice, and wrote guidelines so the brand stays consistent. When people look her up or see her work, the identity had to support, not compete.

The Challenge

Artist branding can look either too generic or too loud. She wanted something that felt true to her and that would age well.

Our Approach

We delivered a logo, colour system, typography, and guidelines. The identity works for portfolio, social, and any collateral.