Solide Energie Branding

About this project

Solide Energie is an electrical company that handles installations and solar panels. They wire buildings and add photovoltaic systems, and they needed a visual identity that would work on the van, on a quote, on the web, and anywhere they show up. It had to feel technical and forward-looking — this is electrical work and solar — without feeling cold or gadgety. We designed a logo that works at any size, chose colours and type that fit electrical and solar, and wrote guidelines so the brand stays consistent. When people think about upgrading their electrical or adding solar, the brand had to come to mind.

The Challenge

Electrical and solar brands can look alike. They wanted something that would stick and feel right for both sides of what they do.

Our Approach

We delivered a logo, colour system, typography, and guidelines. The identity works for the business, signage, and digital.