Penda Branding

About this project

Penda is an education organisation in North Macedonia. They run programmes and work in the education space, and they needed a visual identity that would work for the organisation itself — on materials, on the web, in presentations — and that would be taken seriously by schools, partners, and participants. It had to feel clear and purposeful, not corporate or vague. We designed a logo that works at small sizes and in headers, chose colours and type that feel open and focused, and wrote guidelines so the brand stays consistent. When you work in education, the brand has to signal that you’re serious about the work.

The Challenge

Education organisations often look either too institutional or too informal. They wanted something that felt credible and approachable.

Our Approach

We delivered a logo, colour system, typography, and guidelines. The identity works across programmes, print, and digital.