Mindimal Branding
Brand identity for an AI learning platform that adapts to how you learn, in Portugal.
Brand identity for Mindimal — an AI learning platform in Portugal that adapts to each user’s learning style. Logo and guidelines for the product.
About this project
Mindimal is an AI learning platform based in Portugal. The product adapts to how you learn — it takes your style into account instead of forcing one approach on everyone. They needed a visual identity that would work in the product, on the website, and in any material aimed at learners and institutions. It had to feel like learning, not like generic tech or corporate training. We designed a logo that works at icon size and in the product UI, chose colours and type that feel calm and focused, and wrote guidelines so the brand stays consistent as the product grows. The idea is personalisation; the identity had to feel personal too.
The Challenge
Edtech and AI products often look either too playful or too corporate. They wanted something that felt serious about learning and still approachable.
Our Approach
We delivered a logo, colour system, typography, and guidelines. The identity is built for the product and all touchpoints.
Project images
Ready to build
something great?
Whether it's a new product, a redesign, or a complete rebrand — we're here to make it happen.
Trusted by Novem Digital, Revide, Toyz AutoArt, Univerzal, Red & White, Livo, FitCommit & more