Lega Branding

About this project

Lega is a sweet shop and ice cream shop in North Macedonia. They sell sweets and gelato and needed a visual identity that would work on the shopfront, on packaging, on menus, and anywhere customers run into the name. It had to feel inviting and a bit indulgent — this is treats and ice cream — without feeling childish or cheap. We designed a logo that works at small sizes (on a cup or a bag) and large (on a sign), chose a colour palette and typography that feel warm and clear, and wrote guidelines so the brand stays consistent. The kind of place you remember and go back to.

The Challenge

Sweet and ice cream brands can look either too playful or too plain. They wanted something that felt like a real place, not a chain.

Our Approach

We delivered a logo, colour system, typography, and guidelines. The identity works in the shop, on packaging, and in any marketing.