Kruston Branding

About this project

Kruston does electrical installations in North Macedonia. They needed a visual identity that would work on the van, on a sign, on a quote, and anywhere else they show up. It had to feel solid and technical — this is wiring and installation work — without looking cold or generic. We designed a logo that reads well at any size, chose colours and type that fit the trade, and wrote guidelines so the brand stays consistent. When people call an electrician, the brand had to signal that they’re dealing with a proper outfit.

The Challenge

Trade brands often look alike. They wanted something that would stick in people’s minds and work across every touchpoint.

Our Approach

We delivered a logo, colour system, typography, and guidelines. The identity works in print, on signage, and online.