Jorgomi HQ Branding
Brand identity for a crypto project from Kosovo, 2020.
Brand identity for Jorgomi HQ — a crypto project we created a visual identity for in 2020, based in Kosovo. Logo and guidelines for the project.
About this project
Jorgomi HQ is a crypto project based in Kosovo. In 2020 we built a visual identity for it: something that would work for the project’s presence online and in any material they put out. Crypto branding at the time often looked either very technical or very speculative; they wanted something that felt coherent and identifiable without leaning on the usual crypto visuals. We designed a logo, chose a colour palette and typography, and wrote guidelines so the brand could be applied consistently. It was early days for a lot of this; the identity gave the project a clear face.
The Challenge
Crypto projects can look interchangeable. They wanted an identity that felt specific to them and that would hold up as the project evolved.
Our Approach
We delivered a logo, colour system, typography, and guidelines. The identity was built for digital and any collateral.
Project images
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