FF Auto Branding
Brand identity for a car dealership and service business.
Brand identity for FF Auto — they sell cars and run a service shop. Logo and guidelines for the lot, workshop, and any customer-facing material.
About this project
FF Auto does two things: they sell cars and they service them. So the brand had to work in both worlds — on the lot, in the workshop, on paperwork, and online. They needed a visual identity that would feel solid and reliable to someone buying a car and to someone dropping one off for a repair. We designed a logo that reads well on a sign, a business card, or a screen, chose a colour palette that fits the automotive space without blending in, and wrote guidelines so the team could keep the look consistent. One brand, two sides of the business.
The Challenge
Dealerships and service shops often look like they belong to different companies. They wanted one identity that could carry both.
Our Approach
We delivered a logo, colour system, typography, and guidelines. The identity works for sales and service.
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