DuoML Branding
Brand identity for an AI writing tool we used for blog posts before ChatGPT was mainstream.
Brand identity for DuoML — an AI-powered tool we used in-house to generate blog posts and content before tools like ChatGPT were widely used. Logo and guidelines for the product.
About this project
DuoML was an AI writing tool we used ourselves to help produce blog posts and other content. This was before ChatGPT and similar tools became everyday — we were already using AI to draft and refine copy. They needed a visual identity for the product: something that fit a writing and content tool without leaning on the usual "AI" clichés. We designed a logo that works at small sizes in an app or dashboard, chose a colour palette and typography that feel calm and readable, and wrote guidelines so the brand could grow with the product. It was a chance to give a practical tool a clear, lasting face.
The Challenge
AI products often look either too playful or too sterile. They wanted an identity that felt useful and focused, not gimmicky.
Our Approach
We delivered a logo, colour system, typography, and guidelines. The identity was built for the product UI and any marketing.
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