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Branding Media / Influencer 2 weeks 2020

Animals Fluencer Branding

Brand identity for a pet-niche marketing company that supports animal foundations.

Brand identity for Animals Fluencer — a pet-niche marketing team that runs social media campaigns and donates 20% of monthly income to animal foundations. Logo and guidelines for their site and channels.

8+
Deliverables
SVG/PDF
Formats
3
Revisions

About this project

Animals Fluencer is a marketing team focused on the pet niche. They run campaigns on social media, connect brands with pet influencers, and give 20% of their monthly income to animal foundations (including House of Strays / 4zamp rescue in Albania). They needed a visual identity for their site (animalsfluencer.com), social channels, and client work. We designed a logo that works for a marketing business while staying aligned with their cause, defined a colour palette and typography, and wrote guidelines so the brand is consistent across uploads, contact points, and partnerships.

The Challenge

The identity had to work for a commercial marketing offer while clearly reflecting their focus on pets and support for animal rescue.

Our Approach

We delivered a logo, colour palette, typography, and brand guidelines. The identity is used across their website, social profiles, and client-facing materials.

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