Ali Jusufi

Search is how serious products get found. I lead SEO and technical optimization at Zulbera — engineering every platform we ship to rank, convert, and outpace its competitors from the day it goes live.

The work is rarely about tricks. It's the discipline of getting the technical foundations right — Core Web Vitals, schema, internal architecture, content depth — and iterating on what the data actually shows. Slow, measured, and compounding. The way search is supposed to work.